Learn the importance of keyword research and How you can use for your business
1. Businesses need first to develop a useful keywords list, its the fundamental step towards building a keyword strategy.
2. Keywords are nothing but words or phrases used by users in the search engine to find information.
3. Search engines value decided by the involvement of keyword driven searches which drive traffic to all the websites that come in search result according to the competitiveness of the keywords.
4. Keywords List consists of the well-planned study of keywords and keyword ideas to drive traffic and build a keyword charged content. It helps to counter the competition from competitors and develop a business plan that aids in the long run. And this list not created by guessing but built using proper research tools
Google Adwords Tools.
5. To find the value of any keywor we need knowledge of the website, build hypotheses, testing and applicability of keywords.
6. We should see through the following featurse during keywords research:
a. Whether the list of keywords prepared relevant to the subject of the website or content?
b. The keywords we selected will they work in providing information?
c. The info the keyword search brings will it satisfy users need?
d. The traffic earned from the keywords search will it meet the need of the website owner?
7. We need to find keywords from all leading search engines to build a proper strategy.
8. The Success Rates in finding the correct keyword defines the success of the business.
9. There are many ways to find keywords, but you must find the idea that gives the best result.
10. Primary keywords research should be the foundation to provide the future path.
11. Use premium auto suggest tools to find keywords and compare the data with competitors targetted keyowrds list to know what can be the best keyword for you.
12. The success of keyowrds traffic found from the following guidelines:
a. Volume: It gives the number of searches done every month for the individual keyword.
b. Keyword difficulty: It showcases the challenge that every keyword has.
c. Cost per click: It indicates the value of a keyword and gives the cost related to that value.
d. Competition density: Low, Medium or High among these level of competition you need to choose keywords which you are capable of ranking and retain the rank in long duration.
Importance of Keyword Research
a. Keyword research finds the best keywords for business and highlights the amount of work that needed for it.
b. After building the keyword list, the search marketing strategy defines the success.
The factors that define the keywords driven content building strategy:
1. The number of keywords present in the content.
2. The title of topic or content.
3. The number of images connected to keywords.
4. The meta title and meta description and their need.
5. Keywords attached schema mapping.
6. Ability to create engaging and meaningful content connected to keywords.
7. Link building based on the keywords and related websites.