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Best Digital Marketing Training in India

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Definition, purpose, and scope of digital marketing Introduction to Internet Marketing Websites and their impact in Market Understanding the impact of digital marketing on business. The Definitions, history, and development of digital marketing Building customer relationships online and permission marketing

Planning, Strategy and Testing Best practice approaches to online campaign planning How to determine the optimum mix of digital marketing tools Campaign, offer and messaging strategy Integration and multi-channel marketing When to test, and what to test, learning by doing (better and better)

Search Engine Marketing (SEO and PPC)

How search engines work Keyword research analysis and tools SEO: Link building techniques and how they help your rankings Pay-Per-Click advertising: the essentials Optimizing your Adwords campaign (keywords, bid strategy, ad copy and creative) for maximum ROI and Improving the landing page conversion rates.

Email Marketing

An overview of the email marketplace The role of ESPs (email service providers) Threats and challenges for email marketers Segmenting your database: eCRM Increasing your open and click-through rates Email design & development do’s and don’t Staying within the Law

Social Media

The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube Social listening and sentiment analysis Getting hands-on: Organizing Social Media: internal structures/ responsibilities, work-flows A strategic approach to social media

Mobile Marketing and Apps

A look at the mobile landscape and its vast growth running Ads on Mobile devices HTML5 and the mobile web Location-based services: why what and how

Usability & UX

Copy and Design: creating an information architecture that delivers Principles of the Customer Experience What is User-Centered Design? Best practice methodologies The importance of User Testing

Web Analytics and Metrics

Launching your website is just the beginning of Onsite analytics: the main platforms The analytics dashboard Setting up your conversion funnels. What to test and how to check An interactive approach to optimization

Online Display Advertising

The display ecosystem: media agencies, publishers and ad networks Ad formats: from traditional to new Creative considerations: interruptive or permission-based? Latest display advertising trends

Our Digital Marketing Course Covers the following subjects with detailed live project based study.

 

I) Search Engine Optimization:

  • Image Optimization
  • On page optimisation
  • Off-page optimisation
  • Google Webmaster Tool
  • SEO Tools and Reporting
  • Link Building

II) Social Media Marketing

  • facebook optimisation
  • facebook post creation
  • facebook account, page, group optimisation
  • facebook add production
  • facebook lead generation
  • facebook video marketing
  • twitter marketing
  • linkedin marketing
  • Pinterest marketing
  • Instagram marketing
  • GooglePlus marketing
  • Youtube marketing

III) Pay Per Click Marketing

  • Google Adwords
  • Analytics Goal Creation
  • Tag Manager setup
  • Facebook add setup
  • Twitter add setup
  • Linkedin add setup

IV) Digital Analysis of Businesses

  • How to analyse business based on keywords
  • Understand and create the business plan
  • ROI based marketing plan from digital marketing
  • Keyword research from paid tools
  • Create data based competitive analysis
  • Branding and brand visibility, understand and increase the business
  • Analyse Bad effects and correct them

V) Competitive Marketing Based Web Placement

  • Create a marketing plan based on website and business analysis
  • Analyse competitors site and ranking
  • Create a ranking datasheet
  • Understand how keywords can help you against your competitors
  • Competitive digital analysis for starting an established business

VI) Content Marketing

  • Why do you need content?
  • How to write content?
  • Understanding the questions that need answers?
  • What your competitors are doing know that.
  • Beat every competition by content marketing.
  • Case Study
  • Quora Marketing
  • Medium Marketing
  • Linkedin Marketing
  • Social Media Content creation
  • Guest Blog Marketing
  • How to create an outreach campaign

VII) Video Marketing

  • How to create a video that captures attention.
  • Tools and Softwares you can use to create Video.
  • What is the whiteboard animation and how it can change your life?
  • Which software help in video creation.
  • Youtube marketing and video for production.
  • What other sites we can use as youtube’s alternate.
  • How to create a presence using videos on social media.
  • What is Instagram’s IGTV and how you can use it?
  • How to access free stock video resource to create your video?

VIII) Image Marketing

  • Infographics creation
  • How to use infographics to increase interaction
  • What are the different size and format of images accepted at different sites
  • Image editing tools and software
  • How to access free stock image resource to create your video?

IX) Affiliate Marketing

  • What is affiliate marketing?
  • How to start Amazon Marketing as an affiliate?
  • How to be a Millionaire Affiliate Marketer?
  • What is list building?
  • What is Warriorplus, jvzoo and Clickbank and how people are making millions from them?
  • Which companies are working professionally in affiliate and might need you?
  • What skills do you need for it?

X) E-commerce Marketing

  • What is e-commerce marketing?
  • Detail discussion on Amazon, Flipkart and other sites.
  • How to use seller central in amazon?
  • How to use adds in amazon?
  • How to create your product and sell it through e-commerce sites?
  • How you can start own e-commerce sites.

Detail Course Structure

best digital marketing course structure