Blogs are an excellent medium through which advertisers can engage effectively with their targeted audience. The reason why it is more popular than the traditional website is that it allows the blogger to engage more intimately with his viewers. In a website, the viewer has to write his feedback on the guest book, whereas, in a blog there is no special place for giving your feedback it is inbuilt into the blog format itself. This makes it more informal, leading to better viewers participation. And any platform that allows engaging with hundreds and thousands of people at a time is an attractive channel to project the image of a brand.
The reasons that advertisers depend a lot on blog marketing for brand projection are many. They include:
1). Blogging is does not pinch the pocket as much as some other form of marketing. While you can use several free blogging sites to market your products, you can also use the paid professional hosting services through programs like the WordPress to mount highly professional marketing campaigns.
2). Blogging does not require any particular expertise. The only thing you should be concerned about is to post engaging contents so that the viewers follow your blogs regularly. Our experts have a lot of experience in promoting brands through the blogs and know how to post the right content so that your brand gets the maximum coverage.
3). As blog marketing focuses on a continuous form of engagements by providing new information, tips and other relevant information to the targeted audiences, they come back to learn more or seek new topics. And as the blogs are connected to the websites of your company, the return viewers also become potential customers for your products.
4). Blogging improves the search engine optimisation of your website immensely. Search engines give a website extra weightage if it has its own blogging site. And as higher ranking is related to higher traffic and sales. This has made blog marketing the platform of choice for companies that are seeking to increase traffic to their websites.
5). Blogs are an excellent way to reach out to thousands of people and stay connected with them. This makes blogs superior way to improving the network of a company. Blog marketing is easy and inexpensive through which a company can reach out to its targeted audience in a more personalised way.
6). Blog marketing increases the brand exposure of your company. Our marketing experts are adept at swapping links with other high traffic blogging sites which in turn gives your company a bigger arena to push its brand image resulting in better traffic to your website.
7). Companies are encouraged to have their own blogs as these give them the platform to interact informally with their customers and get their views quickly. This platform allows you to explain to your viewers about any new product launch or discount announced. It also gives you the chance to know, if there are any problems with your product so that you can rectify them. This quick acknowledgement of any problem from the company improves the goodwill in the eyes of the viewers resulting in greater sales.