Extensive Ideas ran from 2009 to March 2020 — a one-person-started agency and academy that grew into a 20-person team, built for small and mid-sized businesses that big agencies overlooked. This page keeps a record of what it built.
These are the names that survived on disk. The full list ran past 500 businesses across a decade — most of the record lives only in results delivered, not folders kept.
Pulled straight from eleven years of project folders — SEO clients, training partners, one-off gigs and everything in between. Not every one of these was a long engagement, but each was a business that got helped.
On-page, technical and backlink work that took client sites to top Google rankings across thousands of keywords.
Google Ads and Meta Ads campaigns, run and measured through Google Analytics for a clear, defensible ROI.
500+ videos, 3,000+ images and 1,000+ blogs — enough volume that clients could show up everywhere, not just rank.
Organic and paid programs across every major platform, built around engagement and conversion, not vanity metrics.
Positioning, design direction and conversion-focused website work for SMBs going digital for the first time.
The engine behind 12,500+ B2B and 10,000+ B2C leads — campaigns built to fill a pipeline, not just a report.
Brought on to grow a home-cooking YouTube channel. In three months, the channel passed one million minutes of watch time and made the turn from hobby channel to recognized food brand.
Ran marketing for a virtual hairstyle and makeover app across Android and iOS, competing for attention against far bigger app-store budgets. Search and social distribution carried it past a million downloads.
Handled the digital push for a Bengali film — Sahoj Pather Gappo — that went on to win national and international awards. The campaign delivered one million video views in 36 hours, carrying the film to an audience its own budget couldn't have reached alone.
Courses taught:
Keyword research through technical SEO and link-building, for beginners and advanced learners alike.
Cost-effective strategies for SMB owners: social, content, email marketing and paid advertising.
CPD-accredited course covering SEO, social, email automation, paid advertising and analytics.
Guest faculty invitations, delivered alongside running the agency:
Started Extensive Ideas to offer SMBs the kind of SEO, PPC and content marketing usually reserved for clients with agency-sized budgets.
Began training students and professionals in digital marketing, eventually running 4,000+ hours of classroom sessions across 350+ students.
Guided MBA interns from IAE Montpellier, University of Montpellier, through a three-month SEO strategy and web marketing placement.
Took on marketing for a virtual hairstyle app across Android and iOS, ultimately carrying it past 1 million downloads over two years.
Delivered a three-day digital marketing course — fundamentals, advanced techniques, then data-driven metrics — to students at IIT Kharagpur.
In three months, grew Sunanda's Kitchen past 1 million minutes of watch time and helped it convert into a recognized food brand.
Ran the digital push for Colours of Innocence (Sahoj Pather Gappo), a film that would go on to win national and international awards.
Guest faculty session on digital strategy, social media marketing and lead generation for management students in Kolkata.
Taught social media marketing at IIM Calcutta's MDP program, then led a week-long digital marketing and data analysis course for MSc Data Science students at CIT.
Launched courses on Udemy and Alison; nearly 95,000 students would go through them by the following year.
Wound down Extensive Ideas after eleven years, and moved on. The clients, the students, and the record above stayed behind.