Unraveling Pay Per Click (PPC)
Pay per click or PPC as its popularly known as in internet marketing is a model where you (the advertiser) pay a given amount of money every time your ad is clicked. In ray man’s language, we can say that PPC is a way of buying traffic to your site. There are two main types of PPC: website and search engine advertising. In website advertising, your advert focuses on sites covering the same topic as your business.
For example, if you are promoting a digital marketing training, your ad will only appear on sites covering the digital marketing topic. Search engine advertising, on the other hand, involves placement of your ad on the search engine results when someone searches your target keyword. While search engine advertising isn’t as specific as website advertising, your ad is in the eyes of many people. For you to achieve success with PPC you need to set up a great PPC campaign.