Main SEO Terms
- Search Engine Marketing5.0
- Link farm5.0
- Anchor Text4.0
- Link Sculpting4.0
- Title Tag4.0
- Meta Data5.0
- Search Formula5.0
- Keyword Density5.0
- Keyword Stuffing5.0
60 Important SEO Terms Best with All SEO Glossary of Terms
Blog or website, if you use anything related to the web, you’ll certainly have to know a little about internet search engine optimisation (Search engine optimisation). An excellent way to promote your business, and here you’ll get 60 valuable SEO and related essential terms. (For individuals who know Search engine optimisation and students).
1. SEM: Means Search Engine Marketing, and because the name implies it calls for marketing products or services via search engines like Google. SEM split into two primary support beams: Search engine optimisation and PPC. Search engine optimisation means Internet Search Engine Optimisation, which is the concept of optimising websites to create their pages come in the search results. PPC means Pay-Per-Click, which is the idea of purchasing clicks from search engines like Google. The clicks originate from backed listings within the search engine results.
2. Backlink: Also known as a link or just link, it’s a hyperlink on another website pointing to your personal website. Backlinks are essential for Search engine optimisation only because they affect directly the PageRank associated with a website, influencing its search engine rankings.
3. PageRank: PageRank is an formula that Google uses to estimate the relative important of pages online. The fundamental idea behind the method is always that a hyperlink from page A to page B is visible like an election of trust from page A to page B. The greater the amount of links (weighted for their value) to some page, therefore, the higher the probability that such page is essential.
4. Linkbait: A link bait is a bit of content printed online or blog with the aim of attracting as numerous backlinks as you possibly can (to be able to improve one’s search engine rankings). Usually, it’s an itemised piece, but it is also a relevant video, an image, a quiz or other things. A vintage illustration of link bait would be the “Top 10” lists that have a tendency to gain popularity on bookmarking sites.
5. Link farm: A hyperlink farm is several websites where every site links to each other internet site, with the objective of artificially growing the PageRank of all of the sites within the farm. This practice was active in the past of search engines like Google; nowadays they’re since a spamming technique (and therefore you can get penalised).
6. Anchor Text: The anchor text of the backlink may be the text that’s clickable on the internet page. Getting keyword rich anchor texts assist with Search engine optimisation because Google will affiliate these keywords using the content of the website. For those who have a diet blog, for example, it might strengthen your search engine rankings if some your backlinks had “weight loss” his or her anchor texts.
7. NoFollow: The Nofollow is a link attribute utilised by website owners to signal Google they don’t endorse the URL or site they’re connecting. It could happen either once the connection created by blog comments or other mentions or once the link compensated for (e.g., sponsors and advertisers). When Google sees the no follow attribute, it’ll mostly not count that link for that PageRank and check algorithms.
8. Link Sculpting: Using the no follow attribute strategically webmasters could funnel the flow of PageRank inside their websites, thus growing looking rankings of preferred pages. This practice is not effective as Google lately change the way it handles the no follow attribute.
9. Title Tag: The title of the website, is probably the most key elements inside Google’s search formula. Ideally, title tag ought to be unique and retain the primary keywords of the page. You can observe the title tag associated with a website on the top from the browser while navigating it.
10. Meta Data: Such as the title tag, metadata are utilised to give search engines like google more details concerning the content of the pages. The metadata is kept in the header portion of your Web page and therefore aren’t visible to human visitors.
11. Search Formula: Google’s search formula can be used to obtain the best web pages for just about any search query. The method views over 200 factors (based on Google itself), such as the PageRank value, the title tag, the metadata, the information from the website, age the domain and so forth.
12. SERP: Means Internet Search Engine Search Engines. It’s essentially the page you’ll get whenever you look for a particular keyword on the internet or other search engines like google. The quantity of search traffic your site will get depends upon the rankings it’ll have within the SERPs.
13. Sandbox: Google mainly includes a separate index, the sandbox, where it places all recently discovered websites. When sites take prescription the sandbox, they won’t come in looking recent results for regular searches. Once Google verifies the website is legitimate, it’ll move it from the sandbox and into the primary index.
14. Keyword Density: To obtain the keyword density associated with a particular page you need just to divide some occasions that keyword can be used to the final number of words within the page. Keyword density was once an essential Search engine optimisation factor because the new algorithms placed a huge focus on it. It isn’t the situation any longer.
15. Keyword Stuffing: Density of keywords is a key point around the new search algorithms, webmasters manipulate and artificially inflating the keyword density in their websites. It’s known as keyword stuffing. Nowadays this practice won’t assist you to. Also, it can also get you penalised.
16. Cloaking: This method involves making the same website show different happy to search engines like Google and also to human visitors. The reason is to buy the page rated for particular keywords, after which make use of the incoming visitors to promote unrelated services or products. This practice is thinking about spamming, and you can get penalised (otherwise banned) of all search engines like google.
17. Web Crawler: Also known as search bot or spider, it’s a PC program that browses the net on search engines like Google, attempting to uncover new links and new pages. It is the first strike the indexation process.
18. Duplicate Content: Duplicate content describes substantive blocks of content within or across domains that either completely matches other content or are appreciably similar. You need to avoid getting duplicate content on your website since you can get penalised.
19. Canonical URL: Canonicalization is converts data which has several possible representations right into a “standard” canonical representation. A canonical URL, therefore, may be the official URL for being able to access a particular page on your website. For example, the canonical form of your domain may be http://world wide web.domain.com rather of http://domain.com.
20. Robots.txt: This is simply personal files, put into the primary from the Domain, which is used to tell search bots concerning the structure of the website. For example, through the robots.txt file, it’s easy to block specific search robots and also to restrict the use of specific folders of the section within the website.
21. 301 Redirect: A method to make your web pages redirect the customer to a different page. If you alter The Website of the page, use a 301 redirect to contribute to making the old address indicate the brand new one. It provides to ensuring that those who have associated with or bookmarked that old address will instantly arrive at the brand new one, and check engines can update their index.
22. ALT Text/Tag or Attribute: An account of the image inside your site’s HTML. Unlike humans, search engines like google read just the ALT text of pictures, and not the images themselves. Add ALT text to photographs whenever you can.
23. Bookmark: A hyperlink to some website saved later on reference inside your internet browser or computer. Bookmarking sites (example: Scrumptious.com) let users share websites that they like with one another. Getting links to your site in bookmarking sites is an indication to crawlers that the website submissions are attractive to individuals.
24. Conversion Form: An application by which you collect details about your site customer. Conversion forms convert traffic into leads. Collecting contact information can help you follow-up using these points.
25. CSS (Cascading Style Sheets): It defines how different aspects of your website look (examples: headers, links).
26. HTML (Hyper Text Markup Language): The code a part of your site that search engines like Google read. Keep the HTML as clean as you possibly can to ensure that search engines like Google read your website quickly and frequently. Put just as much layout-related code as you possibly can inside your CSS rather of the HTML.
27. Directory: Much like directories for individuals and make contact with figures, you will find lists of websites. Submitting your site to some directory provides you with not only an inbound link it will help people discover you. Typically the most popular internet directories are Yahoo! Directory and Dmoz.
28. Domain: The primary website of the site (example: world wide web.yoursite.com). Resuming possession of the Domain for quite some time is good. Internet search engine rankings favour sites with longer registrations since it shows commitment.
29. Header – Header tags are placed using H1 to H6 tags. It’s considered to be one of the important Search Optimisation or highlighting factors. It not only helps Search Engines to understand the focus of the write-up but also helps the user to understand the same.
30. Meta Tag – Meta Tags are important because we keep Keyword, Description and Rel Author tags inside it, It’s kept inside the head portion of the web page and provides the first guiding keywords for search engines to related to the page.
31. Title – I consider it to to be the most important factor of optimization of any page. It contains maximum 70 characters and must relate well to the description and body text.
32. Meta Description – Its the second most important subject as far as on-page optimization is considered and contains 165 characters targeting the lost keywords from Title and carries them to the body content.
33. Meta Keyword – Lost its efficacy with the growing trend of search optimization. Sometime considered spamming if overused. And even it can give your competitors a clue to your optimizationa and targetted keywords.
34. Inbound Link: A hyperlink in one site into another. A hyperlink from another site will enhance your Search engine optimisation, particularly if that website includes a high PageRank.
35. Outbound Link: A hyperlink in one site into another. A hyperlink from another site will enhance your Search engine optimisation, particularly if that website includes a high PageRank.
36. Internal Link – A hyperlink in one page to a different on a single website, for example out of your homepage for your products page.
37. Indexed Pages – The web pages of the site that are stored by search engines like Google.
38. Keyword Analysis – One of the most important Search Analysis function. It’s also important for Paid Search Engine Marketing. Without proper keyword analysis and planning, no search marketing to optimisation can work properly.
39. Backlink Building – The game and procedure for getting good backlinks aimed at your website for improved internet search engine rankings.
40. Generic Keyword – Generic terms are considered to be the terms that relate to only short and unique term of a keyword. It can look like this Generic Term example: “seo company” Long Tain example: “seo company in kolkata”.
41. Lengthy Tail Keyword – An infrequent or infrequently looked keyword, typically with several words within the phrase. Small companies should think about targeting long tail keywords because they are lower difficulty and frequently convey more qualified searchers. Common keywords for example ‘software’ tend to be more competitive, and tough to rank highly on their behalf searching.
42. SMO – With the growing power and effectiveness of Social Media Sites we can no longer avoid or ignore the social media as a potent force to build a brand and generate leads to help us move forward in the business.
43. PPC – Advertising method that a marketer puts an advertisement within an internet marketing venue and pass that place every time a customer clicks his/her ad. Pay Per Click may be the classic illustration of this.
44. SMM – Social Media Marketing is another area of Social Media Optimization. Here we focus on paid marketing avenues in the social media sites. And that relate to facebook Ad management to twitter add a boost to product marketing and add for your profile in Linkedin. Lot of data analysis and web based integration is needed to conduct it properly.
45. mozRank – Moz is a website bringing one of the finest Website, Paid Search Marketing and Link analysis tool with this tool Millions of search optimizers and business houses benefit in understanding how their digital marketing to online marketing and search optimization is working.
46. Page Ranking – Several from -10, assigned by Google, indicating just how your global Search engine optimisation is. It’s technically referred to as ‘Toolbar PageRank.’ Note: PageRank relevancy is altering.
47. Domain Authority – Inbound link flow from high-quality sources builds more and better authority for a domain. When a domain is purchased its authority starts from 1 and moves on towards 100 as it gains better and better backlinks from the web.
48. Page Authority – The page authority is another factor that grows in the same way the domain authority grows its just the value of individual web pages increases and in this the domain authority don’t play many roles, here individual pages also need to earn their level of authority on their own capacity.
49. Content Marketing – The world has changed forever with the prolific growth of content and its use. Even One year ago Google used to showcase 2 Trillion pages crawled on the web now it jumped to 130 Trillion pages. It speaks the volume and understanding of the need for quality writing and need of quality content online. Every product or service now needs good explanation and good reviews only high-quality writing that we call content for the web helps and optimises the pages. Content Marketing can also be segmented in Inbound Marketing and Outbound Marketing where in we source traffic from other sites and properties which have our content or build the site with much wide-ranging content.
50. Panda – It describes some updates released by Google for the search engine ranking, that usually is meant to discourage individuals who create considerable amounts of mediocre content to optimise in many keywords to rank in search engines. Without generating much value for users. Read a marketer’s help guide to understanding Google Panda here.
51. Penguin – A well known Google Filter or update that filters the Google of bad pages and helps it to keep an optimised search result.
52. Internet Search Engine Ranking Factor – The search ranking factor includes many important things starting from On Page optimization to Off Page optimization to many other things that today’s Search optimization needs. It’s the most important thing to increase business and build a brand.
53. Feed – RSS means ‘ simple syndication.’ It’s a subscription-based method of getting updates on new content from the web source. Create a Feed for the blog or website to assist your supporters in staying updated whenever you release new content.
54. Sitemap – A unique document produced with a website owner or a bit of software that gives a roadmap of all of the pages online to make it simpler for any internet search engine to index this site.
55. Social Networking – Online media produced by and shared among individuals. Facebook, YouTube, LinkedIn, Google, and Twitter are popular social networking websites. Links from many social networking sites now come in searches. You need to have links to your site spread all through social networking.
56. Spider – A PC program that browses the web and collects details about sites.
57. Traffic – The visitors to your website.
58. Traffic Rank – The ranking by traffic achieved when compared to other sites. You should check your traffic rank on Alexa.
59. URL – The net address of the page on your site (example: ).
60. Search Engines Like Google –