Comprehensive Digital Marketing Course – Master the Art of Online Marketing

In today’s digital-first world, businesses rely heavily on online marketing to grow, engage with their audiences, and drive conversions. Our 3-month Comprehensive Digital Marketing Course is designed to equip you with the skills and strategies you need to excel in this dynamic industry. Whether you are a beginner looking to start your digital marketing journey or a professional aiming to upgrade your skills, this course is tailored to meet your needs.

With live classes conducted twice a week, this program covers all aspects of digital marketing, including SEO, PPC, social media, email marketing, content marketing, and web analytics. You’ll learn how to create impactful campaigns, optimize websites for search engines, run paid ads with precision, and leverage the power of social media platforms to drive engagement. In addition to theoretical concepts, the course emphasizes hands-on practice, ensuring that you gain practical experience with two live projects – an SEO campaign and a PPC advertising campaign.

To make you industry-ready, we also provide guidance for globally recognized certifications like Google Ads, Google Analytics, and HubSpot, along with practice Q&A dumps to ensure your success. For those looking to explore the future of marketing, our optional AI for Digital Marketing module will teach you how to leverage AI tools for content creation, campaign optimization, and marketing automation, giving you a competitive edge in this ever-evolving field.

This course also includes access to Udemy and Alison CPD certifications, ensuring you leave the program with tangible proof of your skills and knowledge. By the end of the program, you’ll have the expertise to craft data-driven marketing strategies, execute successful campaigns, and make an immediate impact in the world of digital marketing.

Enroll now and take the first step toward building a thriving career in digital marketing. Whether you’re an entrepreneur, a working professional, or a student, this course will transform your understanding of online marketing and help you achieve your professional goals.

This detailed breakdown provides a comprehensive view of the topics to be covered each week. The course has been segmented into digestible weekly modules, ensuring participants gain both theoretical knowledge and practical skills.

Month 1: Core Fundamentals of Digital Marketing

Week 1: Introduction to Digital Marketing

Class 1 (Saturday):

  • Definition of Digital Marketing
    • What is digital marketing?
    • Difference between traditional marketing and digital marketing.
  • Purpose and Scope of Digital Marketing
    • How businesses leverage digital platforms to drive growth.
    • Industries benefiting most from digital marketing.
  • Introduction to Internet Marketing
    • Channels: Paid (PPC), Owned (websites, emails), and Earned (SEO, Social Media).
    • Understanding the marketing funnel.

Class 2 (Sunday):

  • The Role of Websites in the Digital Marketplace
    • Website as a brand’s online identity.
    • Importance of user-friendly websites and mobile optimization.
  • Understanding the Role of Digital Marketing in Business
    • Case studies of companies successfully using digital marketing.
    • Building customer relationships through digital platforms.

Week 2: Planning, Strategy, and Testing

Class 3 (Saturday):

  • Online Campaign Planning Best Practices
    • Key components of a digital campaign: Objective, Target Audience, and Strategy.
    • Using SMART Goals for campaign planning.
  • Determining the Right Mix of Digital Marketing Tools
    • Evaluating SEO, PPC, Social Media, Email, and Content Marketing for your business.
    • Budget allocation across platforms.

Class 4 (Sunday):

  • Campaign, Offer, and Messaging Strategies
    • Crafting compelling offers and CTAs.
    • Personalizing messages for audience segments.
  • Testing Strategies
    • A/B Testing: What to test (Headlines, CTAs, Images).
    • Importance of iterative testing to improve performance.

Week 3: Search Engine Optimization (SEO Basics)

Class 5 (Saturday):

  • How Search Engines Work
    • Google Search Algorithm Basics.
    • Crawling, Indexing, and Ranking explained.
  • Keyword Research Tools and Analysis
    • Introduction to free tools: Google Keyword Planner, Ubersuggest.
    • How to select high-intent keywords.

Class 6 (Sunday):

  • On-Page SEO Fundamentals
    • Title Tags, Meta Descriptions, H1 Tags, Image Alt Texts.
    • Internal Linking Best Practices.

Week 4: Advanced SEO Techniques

Class 7 (Saturday):

  • Off-Page SEO Techniques
    • Link Building Strategies: Guest Blogging, Influencer Outreach.
    • Social Signals and Directory Listings.
  • SEO Reporting
    • Tools: Google Search Console, Ahrefs, SEMrush.
    • Monitoring website rankings and performance.

Class 8 (Sunday):

  • Image Optimization
    • Compressing images without losing quality.
    • Image Alt Tags and naming conventions for better ranking.

Month 2: Platforms and Performance

Week 5: Pay-Per-Click (PPC) Advertising

Class 9 (Saturday):

  • Essentials of PPC
    • Understanding the Google Ads ecosystem.
    • Basics of ad groups, ad copy, and keyword match types.

Class 10 (Sunday):

  • Optimizing PPC Campaigns
    • Adjusting bids based on performance.
    • Tips for crafting high-converting ad copies.
  • Landing Page Optimization
    • Designing landing pages that drive conversions.

Week 6: Email Marketing

Class 11 (Saturday):

  • Understanding the Email Marketing Landscape
    • Email marketing’s role in retention and nurturing leads.
    • Comparison of popular ESPs (Mailchimp, SendGrid, etc.).

Class 12 (Sunday):

  • Segmentation Strategies and eCRM
    • Segmenting your database based on demographics and behavior.
    • Email personalization techniques for higher engagement.

Week 7: Social Media Marketing

Class 13 (Saturday):

  • Overview of Major Social Media Platforms
    • Understanding platform-specific strategies for Facebook, Instagram, LinkedIn, and YouTube.
    • Best posting practices and audience engagement.

Class 14 (Sunday):

  • Content Creation and Scheduling
    • Tools for creating social media graphics (Canva, Adobe Express).
    • Scheduling tools like Buffer, Hootsuite, and Meta Business Suite.
  • Social Listening and Sentiment Analysis
    • Using tools like Brandwatch and Google Alerts to monitor brand reputation.

Week 8: Mobile Marketing and Apps

Class 15 (Saturday):

  • Mobile Advertising Trends
    • Growth statistics of mobile users and mobile ad spending.
    • Understanding mobile-first audiences.
  • HTML5 and Mobile Web Optimization
    • Designing mobile-friendly websites using HTML5.

Class 16 (Sunday):

  • Location-Based Marketing
    • Geofencing and hyper-local ads explained.
    • Case studies of businesses using location-based targeting.

Month 3: Analytics, Testing, and Capstone Projects

Week 9: Web Analytics and Metrics

Class 17 (Saturday):

  • Overview of Google Analytics
    • Setting up Google Analytics for tracking website performance.
    • Understanding key metrics: Sessions, Bounce Rate, and Conversion Rate.

Class 18 (Sunday):

  • Conversion Funnels and Interactive Optimization
    • Designing a step-by-step funnel for your website.
    • Using analytics data to reduce drop-off rates.

Week 10: User Experience (UX) and Usability

Class 19 (Saturday):

  • User-Centered Design Principles
    • Basics of UX design and its impact on conversions.
    • Creating effective navigation and layout designs.

Class 20 (Sunday):

  • A/B Testing for UX Optimization
    • What to test: Layouts, Headlines, CTAs.
    • Tools for A/B Testing: Google Optimize, Optimizely.

Week 11: Capstone Projects (Practical Application)

Class 21 (Saturday):

  • Project 1: SEO Campaign
    • Perform keyword research, on-page optimization, and build a backlink strategy for a real or simulated business website.

Class 22 (Sunday):

  • Project 2: PPC Campaign
    • Create a Google Ads campaign, define targeting, set up ad groups, and optimize ad performance.

Week 12: Certification Preparation and Guidance

Class 23 (Saturday):

  • Google Ads and Analytics Certifications
    • Overview of exam structure.
    • Practice Q&A dumps for Google certifications.

Class 24 (Sunday):

  • HubSpot and Final Review
    • Preparing for HubSpot certifications (Optional).
    • Course recap and open Q&A session.

Live Projects

  • Project 1: SEO Campaign
    • Deliverables: Research, optimize, and submit a detailed SEO report.
  • Project 2: PPC Campaign
    • Deliverables: Set up and run a PPC campaign with optimized ad copies and conversion metrics.

Add-On Modules (Optional)

  • AI for Digital Marketing: Separate fee ₹7,000
  • HubSpot Training: Separate fee ₹7,000

This structure ensures every student receives practical and theoretical knowledge, with live projects, certifications, and optional add-ons that prepare them for real-world applications.

Live Project Details

Project 1: SEO Campaign

This project is designed to give students hands-on experience with search engine optimization techniques and tools.

Objective:
Optimize a website’s search engine ranking by performing keyword research, implementing on-page and off-page SEO strategies, and tracking performance.

Tasks Involved:

  1. Keyword Research:
    • Use tools like Google Keyword Planner or Ubersuggest to identify target keywords.
  2. On-Page SEO:
    • Optimize meta titles, descriptions, H1 tags, and image alt tags.
    • Create high-quality content focused on selected keywords.
  3. Off-Page SEO:
    • Build backlinks through outreach, guest blogging, and directory submissions.
    • Share website content on social media for social signals.
  4. SEO Reporting:
    • Use Google Search Console and SEMrush to track ranking progress.
    • Submit a final SEO report with metrics such as keyword rankings, organic traffic, and backlinks.

Outcome:
Students will deliver a comprehensive SEO report and analysis, showcasing their ability to optimize a website for search engines.

Project 2: PPC Campaign

This project will guide students through the process of creating, running, and optimizing a Pay-Per-Click (PPC) advertising campaign on Google Ads.

Objective:
Develop a Google Ads campaign to generate leads or conversions for a product or service.

Tasks Involved:

  1. Campaign Setup:
    • Define campaign goals (e.g., lead generation or sales).
    • Select audience targeting (demographics, location, and interests).
  2. Keyword Selection:
    • Use keyword research tools to identify relevant PPC keywords.
    • Group keywords into ad groups.
  3. Ad Copy Creation:
    • Write compelling ad headlines and descriptions.
    • Ensure ad copy aligns with the landing page content.
  4. Landing Page Optimization:
    • Design a high-converting landing page with clear CTAs.
    • Track conversions through Google Analytics.
  5. Performance Analysis:
    • Monitor key PPC metrics (CTR, CPC, and Conversion Rate).
    • Adjust bids and ad placements for optimization.

Outcome:
Students will provide a campaign summary report, including campaign results and recommendations for further optimization.

Certifications Included

1. Google Ads and Google Analytics Certification (Free Resources Provided)

  • Students will be guided to prepare for these globally recognized certifications.
  • Q&A Dumps: Practice questions and mock exams will be shared to help students pass the certification exams.
  • Outcome: Students will be ready to take and pass the certification exams on their own.

2. Udemy Certification (Compulsory)

  • Students will enroll in a paid Udemy course related to digital marketing to enhance their knowledge.
  • The course fee is typically ₹500 and must be paid directly to the platform.
  • Outcome: Completion of the course will provide students with a Udemy certification, further enhancing their credibility.

3. Alison CPD Certification (Compulsory)

  • Students will be required to complete a course on Alison that offers CPD (Continuing Professional Development) accreditation.
  • The certification fee is typically $50 and must be paid directly to Alison.
  • Outcome: Students will earn a CPD-accredited certification, making them more competitive in the job market.

4. HubSpot Certifications (Optional Add-On)

  • Certifications Covered:
    • HubSpot Inbound Marketing Certification
    • HubSpot Content Marketing Certification
  • Guidance Provided:
    • Training on using HubSpot tools for marketing and CRM.
    • Dumps for Q&A practice for certification exams.
  • Fee: ₹10,000 (Optional Add-On)
  • Outcome: HubSpot certifications validate expertise in inbound and content marketing, making students attractive candidates for employers.

Optional Add-On: AI for Digital Marketing

Objective:
Equip students with the knowledge and tools to leverage artificial intelligence for improving digital marketing campaigns.

Topics Covered:

  1. AI-Powered Content Creation:
    • Tools: ChatGPT, Jasper, Copy.ai
    • Use cases: Blog posts, ad copy, email personalization.
  2. AI in Campaign Optimization:
    • Predictive analytics for ad targeting and customer behavior.
    • AI tools for A/B testing and performance forecasting.
  3. AI in Marketing Automation:
    • Chatbots and customer support automation.
    • AI-driven recommendations for e-commerce.

Duration: 4 additional 1-hour sessions.
Fee: ₹10,000 (Optional Add-On)

Outcome:
Students will learn to use AI tools effectively, gaining a competitive edge in the digital marketing field.

Student Support and Resources

  • Access to Recorded Classes: All live sessions will be recorded and made available for students to review.
  • Course Materials: PDF guides, checklists, and templates will be provided.
  • Doubt-Solving Sessions: Dedicated Q&A sessions after each module.

Pricing Summary

Course OptionsFee (₹)
Complete Digital Marketing Course₹40,000
Digital Marketing + AI Module₹50,000
HubSpot Training (Optional)₹10,000
Udemy Certification (Compulsory)₹500 (paid to Udemy)
Alison CPD Certification (Compulsory)$50 (paid to Alison)

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