seo training in kolkata course structure

By | 6 November, 2013


Course Structure :

Internet Marketing & analysis :

What is SEO, SMO, SMM, SEM and Internet marketing?
Types of internet Marketing and their variations.
How to differentiate between Internet Marketing & SEO?
Strategy and Technique of Internet Marketing.

Understanding what SEO is all about :

What is Search Engine ?
How the search engine works ?
Search Engine Usability in SEO
Search Engine Architecture and Algorithm

Content Optimization & LSI Algorithms :

Content Optimization
Keyword Density in Content
Anchor Linking (Link Baiting)
Heading Tags ( Page Title )
General Implementations
Implementation of KEI effectiveness based Keywords.
Differenciation between Local Keywords and General Keywords.
How to find top keywords.
How to get keywords for youtube.
HTML Code Optimization & File Names Statistics :

W3C certified Optimization
Limitations of Title,Keywords & Description
Google Analytics Code integration

SEO business model and Campaign :

What is SEO and SEM ?
Limitations of Internet Business Models
Basics of Campaign Development
Overview of Google Adwords

Off-page Optimization with ethics :

Search Engines Submission
Linking Building Process
Types of Linking Methods
Free Links / Paid Links
Directory Submissions
Google Places Listing
Classifieds ads Posting
Forum Signatures and Commenting
Social and Blog Commenting
Posting a Press Release
Article Submissions
Video Submissions
Social Bookmarking

Understanding Web Analytics & SERP Algorithms :

Principles of Web Analytics(Google)
Importance of SERP Algorithms

Behavioral Science Search Engine Optimization :

Search Engine Optimization
White Hat SEO Vs Black Hat SEO
Distribution of Page Rank
Factors of SEO and Page Normalization
Google SEO Guidelines
Domain Names in SEO
URL as keywords or Brand Name

Search Engine Optimization 3.0 Property :

Blogs Creations and Posting
What is Web 2.0 Properties
Community Advertising
Link Wheeling
Thematic linking
Blogger, Tumbler, Webs

Ethical Keyword Research & Analysis :

What is a Keyword and Phrases?
Types of Keywords
Keyword Research Methodology
Keywords Analysis Websites and Tools
Keyword Competition Analysis
Types of Phrase matches
Keyword Density
Localized and Language Keywords Research

Social Media Campaigning & Reviews :

Social Media Profile Creation
Facebook Landing pages
Social Media Optimization

Preparing report for your client :

SEO mistakes to avoid
Website Analysis & Report Management

Global Onpage Marketing Concepts & Web Metrics :

Filenames Optimization and Sub-domain Usage
Title Tag Optimization via Brand Name
Meta Tags Optimization and Verification keys
SEO Content Copywriting
LSI Algorithm
Anchor Links Optimization
Using Snippets
Image Tag Optimization
Creating an txt, xml sitemaps
Creating seo optimized content
Malware Removal Guidelines
Sitemap Generation Tools

WHY Extensive Ideas ACADEMY? 
1. The Course has been designed following World Class Course on Online Marketing and SEO from
2. Training from highly experienced Marketing & SEO Professional. Mr. Omkar Nath Nandi, CEO,
Extensive Ideas, MBA(Marketing), Microsoft Certified.
3. 1MBPS Broadband Connection for doing the research works.
4. There is no fixed timing,we try our best to give you the flexible timing as per you request.
5. Lifetime support for knowledge base and job & placement.
6. Your resumes will be sent to about 1000 SEO companies
7. Sub-Domain created for you and login details given to you under super optimized domain like you can have for your name and you can grow from there.
8. Study Materials will be given which has been prepared by the expert.
9. 100% placement assitance after completing the course.
10. Live Project Work Experience on current projects.
11. Constant Monitoring and support after the completion of the course through skype & gtalk.

Contact : South sibachal, birati, kolkata – 51, Kolkata, WB 700051
098 36 375842

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