SEO – Search Engine Optimization A Step By Step Guide

By | 25 July, 2015

SEO – Search Engine Optimization A Step By Step Guide

Ranking in Google search engine has a unique effect on the prosperity of your company. You may hire an SEO company, or work on your own during the time. There are several changes you may make aimed at optimising your website yourself.

Step One: Market And Keyword Research

What keywords do you consider your clients would target? A keyword could be a word (e.g. “optimisation”), but multiple keywords or key phrases are often preferred, since they’re more precise and more prone to be what your clients are searching for Search Engine Optimisation.

Write keyword focused content as much as you can. Brainstorm together with your team. Find alternative words. Consider geographical phrases if they’re vital that your customer (e.g. “house cleaning Delhi”). Also, acquire some ideas out of your competitors’ websites. Come up with a summary of 20-30 keywords and key phrases.

Pick the two keywords and key phrases you believe could be looked at as the important and targetted keywords. But additionally remember, the greater competition, there’s for any keyword, it’s necessary to attain better search engine rankings. If you wish to rank highly in the search engines for a keyword “insurance”, you’ve got a very lengthy journey ahead. So try your very best to pick two keywords and key phrases which are probably the most highly relevant to you business but that aren’t vague nor competitive. It’s smart to have two or three words in every phrase (e.g. “wedding catering services”)

Once you’ve selected your two best keywords and key phrases the next phase demonstrates how to create some enhancements to your house page.

Step Two: Web Copy

Web copy describes all of the words or text on your website. Because content is still king in the realm of search engines like Google, your keywords and key phrases have to be placed strategically on your site to convince Google that the submissions are strongly related to keywords. The greater prominent they’re, the greater. (Bear in mind that as essential as search engines like Google are, customers come first, so make certain your copy also reads well.)

Here’s the best way to increase each keyword’s prominence:

• Place keywords in headings, preferably at the outset of the heading
• Include keywords near the top of the page
• Bold or italicise keywords where appropriate
• Instead of getting a hyperlink to a different page that states “Click the link for more info “, reword it to incorporate keywords, e.g. search engine optimisation copywriting Services.

An essential tip would be to include these keywords inside your HTML “title tag”. Make use of your cms to create these changes yourself, or possibly ask your web developer to get it done if you are unsure how to do it.

After you have fine-tuned your home page, attempt to add new content, for example, detailed descriptions of the items you are offering, FAQs and informative articles regarding your services and products. (Should you not wish to write these yourself, they may be located free of charge on the web – perform a search for “article directories”).

It is also best to keep in mind that search engines like Google are only able to read the text, not pictures. Frequently web-developers embed words in images to appear better for readers or use Flash for animation, but this can be a major impediment to search engines.

Step Three: Linking

Each link from another website aimed at your site (not out of your site) is recognised as by search engines like google like an election of recognition for the business and can enhance your rankings.

But it’s the quality, not quantity, from the links that are crucial. Another website should apply to your industry, and preferably highly considered themselves. Ten quality links count way over 500 links from arbitrary internet sites. In the same manner, your individual business network may have a significant effect on the prosperity of your company, also the internet network you build on the web.

Brainstorm all of the relevant websites that may connect to you, for example, non-competing businesses, and industry physiques and organisations. Write an amiable email to every site owner describing the advantage their visitors would get being aware of your company, and ask for them to produce a backlink to your website. Many people won’t respond very first time round, so a follow-up telephone call is needed.

How do you monitor my results?

Track your rankings in the search engines within the next couple of day’s to several weeks by typing your selected keywords into the search engine, and recording your ranking. Also, review your visitor reports to understand search phrases these potential customers are utilising to locate your site.

The process mentioned above applies to every page of the website. Make sure to keep updating your articles, and continually increase the amount of links aimed at your site.

As you can see your rankings climb your increasing business must correspond to rising of the visitor in website traffic along with a substantial increase in sales enquiries. Make sure to record the origin of the customer queries, so that you can measure the prosperity of your marketing efforts.

Remember, should you measure it, you can improve it. Here are your A – Z SEO Steps:

1. High Quality website article.

2. Good Blog with quality articles.

3. Proper on page optimization throughout the site.

4. Proper speed of every page below 3 seconds of loading time.

5. Standard page sharing features should be there in every page.

6. No unnecessary block in opening pages by javascript or high weight pictures.

7. Backlink from proper and high quality article in higher DA OR PA based websites.

8. Web 2.0 sites backlink such as wordpress.com, blogger.com, tumbler.com

Referrence websites

9. Press Release submission but article should be written in proper objective english and
highlighting a proper cause that press need to spread.

10. Image sharing in image sharing sites like visual.ly

Referrence websites

11. Profile based backlinks should not be over done or manipulated.

12. Proper comment threat based backlink from forums

13. Social Bookmarking backlinks on every url or target urls on domain and off the domain
from where we are getting backlinks.

14. Video Submission in multiple video sharing websites.

15. Using Social Media. We must build a proper social media profile of the site.

16. Then we should build unique social backlinks structure.

17. Using Google+ is very important as google uses it very frequently.

18. hashtag optimization in social media websites.

19. Article posting in places like linkedin, pulse and other similar forum or article
posting places from top domains.

20. Building own quality blog not as PBN ( Private Blog Network) but as a quality and rich
resource of information which if sometimes gives backlinks to few external domain that
might be owned by us will not harm our Optimization.

21. Building a 3 Tier Link Structure to get better result in optimization.

22. Building up internal link structure is also very important. This we can do by just
referring some of our other article or posting.

23. One high quality backlink can replace the power of thousands of meaningless backlinks. We must always be in a hunt to build our repertoire to gain access to more and more better quality websites to get better backlinks.

24. We must remember that focusing on only link building neglecting other requirements does not regarded as a proper optimization process.

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Category: SEO

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