Online marketing, also known as Internet Marketing is becoming an increasingly important part of every company’s marketing mix. Potential buyers search through the web before purchasing any products or services. Keeping in mind the new trend of the customer online marketing has become an important part of every company.
Online marketing is the art of using the internet as a means of increasing sales even if the business is done completely offline. Online marketing uses set of tools and techniques for the promotion of the products or services of the company.
There are several components of online marketing.
Setting up a website: The components of online marketing may include setting up a website with text, images, audio and video element used to convey the company’s message and information online. It is similar to brochure of off line marketing.
SEO: SEO stands for Search Engine Optimization is a technique of increasing the visibility of a website in search engine. SEO helps the website to appears on the top of the search result.
SEM: SEM stands for Search Engine Marketing consists of paid text ads displayed on search engine result pages.
E-Mail Marketing: It is a method of distributing relevant information about the products or services and receiving customer services via email. The email addresses of the relevant customers are collected or purchased.
Content Marketing: In content marketing the customers receive relevant content about the product or services. The goal of content marketing is not to sale directly instead it makes customers aware of the product or services you provide.
Social Media Marketing: This can involve social network channels such as Facebook, twitter, linkedin etc.
There are several benefits of online marketing.
- Give more exposure
- Acquire new customers.
- Increase revenue
- Reduce expenses
- Improve customer services
- Overcome barrier of distance.
- Elegant communication process
- Better control
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