20 Ways To Increase Conversion By Using Superior Navigational Techniques On Your Website
A well-designed site’s navigation structure not only creates a user-friendly experience for the visitors but it also often increase the conversion rate of the site. Websites that incorporates solidly developed navigation system even creates the first impression of immediate trust for the internet site by providing pertinent visual clues to the depth of contents available on that site. Hence if you are keen on knowing how to increase conversion of your website here are 20 features of proper navigation techniques, which will keep the visitors, engaged with your site:
20 features of proper navigation techniques, which will keep the visitors, engaged with your site:
1. Site Indicators:
Place the company logo in the top left-hand corner of the website pages. This helps the users to navigate to the site’s home page quickly.
2. Home Page Link:
Apart from the company logo, each web page must have another link back to the main website page, which must be placed in a constant location in all the pages of the website.
3. Contact Information:
Access to “contact us” information should be available at a specific location in all the pages of the website.
4. Link to Other Information:
Link to other pages such as the “Blog” or “About Us” page must remain clearly visible on all the web page to help the visitors in making a critical decision while viewing your website.
5. Ease of Use:
Avoid using complicated fly-out or drop down menus and never allow the navigation to reach more than two sub-menus deep.
6. Page Indicators:
Provide navigational highlights and breadcrumbs so that visitors know where exactly they are, in relation to the other pages in your website.
7. Page Visited Indicator:
Though this functionality seems complicated, you can easily do it by using a different color on the visited text links for differentiating pages those have been visited and those that are not.
8. Site Access:
Provide obvious and intuitive links for experiencing increase conversion rates to other main sections of the website.
9. Search Function:
Place the “Search” box on the right upper corner of the page to assist visitors to find the right information quickly.
10. Search Results:
Never let your visitors find in their search results “No Products Found”. Your website’s search features must compensate for misspellings on the search string.
11. Login Access:
E-commerce sites or websites with members-only access features must provide a login link on all the pages of the website.
12. Logout Access:
Once logged in the users should be able to log out anytime while continuing their visit on any page of the website.
13. Consistent Navigation:
To help the visitors find information quickly, develop a consistent navigation both in placement and in form throughout the website.
14. Categorical Divisions:
Create well-defined navigational categories for vital areas of the website and differentiate the main website sections from other areas and pages of the website.
15. Clickable Links:
All the elements in the navigation framework must be clickable. Even make sure that the main category headings for drop down menus must also remain clickable on the website.
16. Visible Links:
Make the clickable links visually different from other items on the web pages, so that the user may understand what is and what is not clickable without having to mouse over on the details and contents on the web page.
17. Navigation Accuracy:
The link texts in the website must accurately describe the next following page so that the user can have a general idea of where they will reach before clicking on any navigational link.
18. Image Alt Text:
All navigational image links must contain appropriate alt text, which should appropriately describe the corresponding page.
19. Clear Navigational Labels:
Research keywords to find out how visitors refer to what product or service that you offer and use those verbiages as navigational labels so that after clicking on a link the visitors are directed to the page that meets their expectations.
20. Navigational Testing:
Lastly, to understand how to increase conversion, primarily learning about how you can effectively test the navigations of your website. For this, compare your site with your competitor’s websites, then find some friend, co-worker, or someone from your family, and see if they can find any issues that you have not even thought of. Take a note of what you like and what you do not and rectify the mistakes accordingly.