Improving search engine position

By | 16 October, 2013

Improving Search Engine Position

Almost all webmasters or website owners are looking for ways to get better results from their websites. They wish to improve their site’s and stand with better rankings in search engines. This quest for improved results, known as search engine positioning, can be satisfied by following a few basic procedures.

Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and servicesIn the case of affiliate marketing, many of the competing websites may even be identical! If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.

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1. Make Sure that your design is search engine friendly:

It may also be the cause of your present difficulties and poor search engine positioning, although your design may look good to your eyes. How is that possible? Look at your web page using a text editor or the html view of popular editors such as Frontpage and Dreamweaver. On what line does your first line of copy begin? It is more difficult for search engines to pick up the crucial information that would have helped you to improve your web page ranking if your actual copy is pushed far down the page.

First take out all unnecessary spaces in the html code if you have this difficulty. Put these in external files if there are long strings of javascript. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table structure may also help. Consult with a professional search engine positioning specialist or your web designer if this starts getting too complicated for you.

2. Make sure your keywords are strategically placed in your copy:

If the readable copy on your web page does not contain the words you wish to be found by, it is not possible to improve web page ranking. Many people erroneously think that just putting your important keywords in meta tags is enough. This is not true, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your important copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable portions of link text on your page.

3. Use a site map and text link navigation on your pages:

If you want to improve your search engine positioning for all the pages of your website then you have to be sure that these pages actually get indexed or included in the search engines. You can help this process along by making a site map, a web page that has text links to all the subpages of your site. If you already have a graphics based navigation bar elsewhere on these same pages, another good practice is to include a text link navigation system on your web pages, even. Remember, search engines follow text links more easily. A robot that lands on your main page or site map page will follow the text links and then index and visit your lower level pages.

4. Increase the quantity and quality of inbound links:

In fiercely competitive categories it will be difficult to improve web page ranking without obtaining a good number of links to your page from other websites. Other sites may link to you because you are a valuable resource if you have very valuable and good copy. Either by trading links or by getting your content (with a link back to your site) placed on other websites if you want to speed this process along you will have to actively request links from other websites.

When it comes to links you should keep in mind one important principle: The quality, although it is not the quantity of links that is important. One good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other sites. To get these quality links, there is no shortcut. By having a site that provides a lot of useful information, you will have to earn it.

5. Keep up with Search Engine Developments:

The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as search engine optimization, web ranking, and general webmaster related issues.

If you do not have the expertise or the time to tackle these matters by yourself then you should take advantage of skilled professionals who can help you to improve your site’s performance in search engines. Whether you rely on professionals or are able to do it yourself, these five tips can provide a good point of reference for starting the work.


And if you are planning to learn SEO from industry professionals then you can enroll yourself in the best digital marketing institute in Kolkata.


Category: SEO

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