Based on requirements we have modulated our course acordingly. For Workshop and Seminar following disucussions are done :
Definition, purpose and scope of digital marketing: Introduction to Internet Marketing Websites. Their impact in Market. With the impact of digital marketing on business. Building customer relationships online and permission marketing. Definitions, history, and development of digital marketing.
Planning, Strategy, and Testing with best practice approaches to online marketing and campaigning. Learn and understand tools used in digital marketing Campaign with multi-channel marketing When to test, and what to testLearning by doing (better and better)
Search Engine Marketing (SEO and PPC): How search engines work. Keyword research analysis and tools. What is best Link building techniques and how they help your rankings. How to set up and optimize Pay-Per-Click advertising in Adwords campaign (keywords, bid, ad copy and creative ads). Improve ROI from optimizing Landing pages.
Email Marketing overview with brief on email marketplace. The role of ESPs (email service providers) Threats and challenges for email marketers Segmenting your database: eCRMIncreasing your open and click-through rates Email design & development do’s and don’ts.
Social Media The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube Social listening and sentiment analysis Getting hands-on: Organizing Social Media: internal structures/ responsibilities, workflows A strategic approach to social media
Mobile Marketing and Apps A look at the mobile landscape and its huge growth of mobile-based Internet traffic. Running Ads on Mobile devices using mobile web Location-based services: why, what and how
Usability & UX Copy and Design: creating an information architecture that delivers quality and maintains the importance of customer interaction. What is User-focused Design? How Best practice methodologies are explaining the importance of User Testing
Web Analytics and Metrics Launching, your website, is just the beginning of Onsite Analytics: How to test An iterative approach to optimization.
Online Display Advertising The display ecosystem: media agencies, publishers and ad networks Ad formats: from traditional to new Creative considerations: interruptive or permission based? Latest display advertising trends
While the regular course has 25 modules spread across 3 months. The modules can be studied here with few other details :
Omkar Nath Nandi
MBA(MARKETING), Microsoft Certified Professional, Certified Consumer Law Professional, Google Adwords Certified, Bing Certified.
“Referred from What is digital marketing “