5 Various Ways to Do Social Media Marketing
Social media marketing has become one of the essential parts of the marketing strategy for every business, regardless of its size. Thoroughly planned social media marketing (SMM) may become the critical factor in your business success, especially if you combine it with some other types of promotional activities online. However, there are still a lot of businesses that hesitate to invest their time and money in this kind of marketing.
Questions like – how do we get the first followers?, What type of content should we publish? etc.- start coming to the fore and keep doubtful managers from stepping into the social media arena.
Realizing that businesses are still not leveraging social media marketing to its full potential, we’ve decided to demystify the creative process of a quality SMM strategy. So, if you want to spread awareness about your brand and engage the potential customers online, read this post. Here are some of the top tips you should be aware of while creating a Social Media Strategy for your organization –
#1 Remarketing works
We can describe the importance of remarketing using a single question, so let us ask you:
Do you remember the last time you saw a social media ad and instantly signed up for buying the product which was promoted?
Well, we neither.
No matter whether you’re just starting to promote your business on social media or you’re into it for a long time with no results; remarketing is always the right thing to do. If we were all living in a marketing fairytale, your target audience would fall in love with your brand at first sight. The situation is different in the real world. There are two main reasons for a customer not to follow your call to action:
Reason 1: Your product or marketing approach is a disaster.
Reason 2: The customer was close to buying it, but nothing happened since people rarely buy a product when they see it for the first time.
If you don’t address a potential customer more than once, you’ll never know which one of the reasons describe your case. It means your time, money, and effort will go to waste. By remarketing, you’ll give your brand a chance to either fail or stand out. Whatever the outcome is, it will make you realize if you’re doing things the right way. Also, bringing a chance to fix the critical issues and try again.
#2 Give breathing space to your audience
Experienced social media managers already know that a broadly targeted audience can destroy the ad performance. However, not many marketers think about the other side of the medal, which can be equally problematic. It is squeezing your target audience by setting too specific and narrow criteria.
Unless you want to promote your brand to a genuinely exclusive community, you should be more careful. How much temptation there may be for you to be as specific as possible, try to avoid being too granular since it may negatively affect your campaign.
Few of the major social networks, Facebook included, may even show you that you’re choosing the audience that’s defined too precisely. It may help you find an optimal range, and therefore, save you some money and effort.
#3 Letting your audience create the content
There are two radically different ways of creating content for your brand marketing.
Way #1 – Put on a blindfold and pay someone to write a series of relevant blog posts or design a bunch of infographics in advance, neglecting your audience preferences.
Way #2 – Test your audience reactions to different types of content and information and give them what they want.
The first solution will probably make you feel less anxious because you’ll have a lot of content waiting to be published. However, the second one is far more likely to provide you with better results and higher engagement rates. You will be giving your audience exactly what they want to consume, and they will appreciate it.
Finally, just think about the way you’d feel after investing a significant amount of money in blog posts or posters to realize your audience has a thing for video content? The point of social media is interaction, so make sure to get the most of it by communicating, rather than having a monologue.
#4 Maximize the use of your business page
Focused is more on paid promotion, visuals, and catchy ad titles, many businesses forget about the importance of business page design on social media. Hence, you may find some business accounts that don’t even have descriptions, addresses, or contact information. Don’t take your business to be one of those.
Make your business page resemble your strategy, promote the value that your brand shares, and don’t forget to customize call to action.
Always remember, if you build your business page using a unique and professional approach, you may spend less money on paid promotion because your page will promote you.
#5 Focus on the visual appeal
People enjoy visually appealing content, no matter whether we’re talking about your entire business page, infographics, featured image in a blog post, or a paid ad. Don’t hesitate to invest in quality design, since it’s supposed to have two crucial roles:
- It should attract the potential customers’ attention,
- It should backup your call to action as long as your campaign lasts.
In other words, make sure not to change the design frequently.
Moreover, if your ad is directing the audience to your website, you may want to make the ad image resemble your website design. It will make it appear classy, consistent and professional.
No matter how many of the mentioned tips you decide to adopt, it’s essential to be aware that trends in SMM change fast. To provide a quality approach to social media marketing, you should stay updated and observe the way your competition and market leaders use their social media. This way, you won’t only have the chance to see the best SMM practices, but you’ll be able to learn from their mistakes, as well. Finally, whatever you do, make sure to feel the pulse of your audience and act following it.