Main factors of the marketing management process are insightful, creative marketing strategies and plans that can guide marketing activities. Creating the perfect marketing strategy over time needs a blend of discipline and flexibility. Organizations must not only stick to a strategy but also find new ways to constantly improve it. Increasingly, marketing must also develop strategies for a range of products and services within the organization. As a highly successful global marketer, Siemens, for instance, must continually design and implement marketing activities at many levels and for many units of the organization.
The Value Delivery Process is defined in two parts and they are :
1. Traditional Physical Process Sequence :
The traditional view of marketing is that the firm makes something and then sells it. In this view, marketing takes place in the second half of the process. Companies that subscribe to this view have the best chance of succeeding in economies marked by goods shortages where consumers are not fussy about quality, features, or style.
2. Value Creation and Delivery Sequence :
This traditional view of the business process, however, will into work in economies where people face abundant choices. There, the “mass market” is actually splintering in to numerous micro markets, each with its own wants, perceptions, preferences, and buying criteria. The smart competitor must design and deliver offerings for well-defined target markets. This realization inspired a new view of business processes that places marketing at the beginning of planning. Instead of emphasizing making and selling, companies now see themselves as part of a value delivery process.
Extensive Online has started with the following business plan: