6 Things you must know when creating video content

By | 21 August, 2017

6 Things you must know when creating video content

There are more than a thousand and one reasons why you should create compelling video materials for your business. According to a recent statistics, more than 90% customers watch videos online.

Marketers are happy using videos to reach out to their myriads of clients online within the shortest possible time. Start blogging today and use it to create awesome video contents. Video marketing is much more effective than creative literary materials. Here are six things you must keep in mind when creating video content:

Measure success or failure of your video

After creating your videos and posting them on your website, blog or other digital platforms, then take the time to measure the success or failure of its impact.

Many online analytical tools can assist you to do this effectively. If it is not bringing the expected result, then you will have to change your strategy. If you are not strategic enough, then you won’t be able to make the expected money.

It will enable you to plan your next line of action- it will tell you whether you are reaching out to the right people you should target; if you are engaging the right people or not.

Add a call-to-action

Adding a call-to-action at the end of the video will achieve a massive result for you- it will make your viewers not just to watch the videos, but also to take the right actions. Do you want to convert more leads? Then add an inspiring or motivational call-to-action.

Call-to-action compels people to hit the ‘buy’ button or to visit your website or take a look at the products you are selling. Most times, it motivates people to do things. Ordinarily, they wouldn’t have done all things.

Always keep your audience in mind

Whatever you do, ensure you keep your audience in mind- know where to meet them, and check them out there. If a majority of your clients or customers are on Facebook, then create a viable facebook page; make it engaging by posting interesting stuff periodically. Take time to study brands that revolve around clients’ or customers’ public interests. You can know this by checking out what other brands do; how other brands acquire more customers and then try as much as you can to improve on it. It will indeed make your videos to be successfully received by your audience.

Don’t stress about video quality

Your creative team should state why they are creating the video, and what they would like to achieve with it. When you are using a video to market your product, always promote one central idea. If the video focuses on one unique design, it will be easy for your audience to understand as well as remember them.

Always try your video should match with target

Do a proper research to find out the audience you wish to reach, and then start speaking the language they will understand. To get the attention of your audience, you need to speak the right language by engaging them with the right contents. Your video materials should be genuine, easy to understand and authentic.

It is not easy to craft a beautiful video; it will take time, talent and resources. So, you need to do them well. Although it can be expensive and time-consuming, crafting a video into your landing page will undoubtedly increase conversion rates by at least 80%. Thus, find great ways of getting people to play and watch your videos.

Select right platform for posting your video content

Post your video contents in high social channels. If you don’t post them in the proper channels like YouTube, it won’t achieve the needed results. Good platforms like YouTube provide an opportunity for you to mention or tag brands, friends, and other content creators. This activity will not only attract the needed views but will also generate leads and keep the conversation going.

Select the right platform where your target audience is active, and then post your videos there. It is the best way to drive the right traffic to your videos. Always test your videos, and ensure they resonate with your audience before posting to them. If you post videos that aren’t engaging, it won’t achieve any results.


Creating an effective video content is not something that happens overnight. It takes time and maximum effort to do so. If your video contents can reach your audience, it will motivate them to keep coming back. If you don’t have a blog, then start blogging today and use it to promote your video contents.

Be consistent with your activities. When you speak to the audience about your products or services, make your brilliance, knowledge, and passions shine through. Research the audience you want to reach, and engage them, you must learn how to speak a language they would understand quickly. Be genuine and socialize; give shout-outs to your audience, engage with your subscribers and ask relevant questions. Being honest with your social media subscriber’s will keep your viewers coming back.

Optimize your videos across various social channels like Facebook, Twitter, Instagram, etc. The headlines and descriptions should be crafted carefully so that you can incorporate keywords and topics that are relevant to it. Develop strategic promotion method- ensure your video contents are appealing to your fans.

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