If your business targets the local area, local SEO can often be regarded as your bread and butter. As enterprises get affected a lot from Local SEO it’s vital that you know about the effect that local SEO has on business. Here we have discussed how local SEO affects small business.
Knowing about the local SEO update in a nutshell
The most important reason for this update to happen is that Google did not want any content to be duplicated. Google wants to ensure that they get connected with the authority on a particular topic so that the users get to know about the actual information relevant to the specific subject. Hence this just means that Google is not at all interested in the duplicate content. With the local SEO in place, there might be people who will try to game this system by putting in a number of the listing of their business in the identical address so that their company can get a better ranking in the Google search engine. To avoid this problem, Google eliminated this problem by removing the multiple listing options. This is also quite reasonable. However, this issue backfired. Now, this update not only removed the different listings in the business but it also reduced listings of the similar companies that fall within the same locality. This led to one competitor business to bump out into another.
How local SEO affects small business?
These updates put a significant impact on the results of the local SEO. It will have a significant effect on the way in which the various local search engines are getting filtered. Google is trying to avoid the duplicate results. But this update affected a lot of small businesses and the businesses that already had a good ranking got more advantages than the others. With the latest update, however, things have improved. The filtering is a little less strict now, and you will be able to see more and more companies in this newly updated search engine. So now the businesses that are located at the same address will no longer be much affected.
What should be done now?
The first and the most important thing that you need to do is to ensure that the Google business listing is updated
It is essential that your company can gather some very positive reviews
It is also crucial that you take care of all the critical things that are related to the primary SEO.
Businesses outside the city
Local SEO for small business is critical and so adding some content that focusses on the domestic market is a perfect idea. It has always been observed that if the physical address of a particular organization is outside the city, that organization has a difficult time getting a ranking in the local search engine. It is for this reason that Google is now trying to ensure that these local businesses can get a proper ranking in the search engines.
You can now avoid Search Optimization making SEO another vital marketing strategies today. There are some organizations whose businesses are mostly dependent on this type of marketing. As a result of this, Google is trying to adopt some ways that will help local SEO for small business. So it is vital that Google finds out techniques that will help all these firms to get a proper ranking.
It is a well-known fact that filtering of the search results has improved a lot. Today Google also ensures that the filtered result is not penalized. If you make small changes in the keyword, you will get different results. For example when you type in the keywords “divorce lawyer Chicago” you get a different set of results and when you type in “divorce attorney Chicago” you would get different.
An organically filtered website will help you to get better results
Initially, if there were a website that has been filtered biologically would positively affect its ranking in the search engine. After this update, things changed dramatically. This means that you can link the Google listing to a website that is organically filtered and you do not have to worry about the rankings at all. There are some businesses whose rankings have gone up considerably due to these organically filtered sites. In fact, there are some companies today which are very much dependent on these naturally filtered websites.
It is very much right that this business ranking has helped a lot in improving the condition of some businesses. There are several companies whose ranks have improved due to this update. But it is essential that this update is used tactfully. Otherwise, it will not be able to provide the desired result.
This update is also quite beneficial for the readers because they can now get relevant information about a particular topic. They even do not need to go through content that does not have much significance. They can read better quality articles. These updates genuinely have a high impact on the local businesses. They have also helped in increasing the activities of some organizations.
Now we need to understand few things, and they are critical to rank your site in search engine and hold the ranking for top pages. We have already ranked hundreds of sites, and with the same experience I will discuss the topic,
a. Build a responsive site. Check whether your site is responsive in all screen sizes or not.
b. It’s easy to test the mobile responsive web pages in Mozilla Firefox just use Keyboard command: Ctrl+Shift+M.
c. Then next thing you need to is adding a blog if your main site is not dynamic.
d. Try to keep a place in your site in WordPress CMS. It’s very easy to optimise WordPress websites than custom CMS sites.
e. Small sites should be made in light WordPress themes so you can easily rank your site.
f. Start putting in content that will explain you and your work.
g. Content should be well planned to earn subscriber’s and then capitalise from the set of customers.
h. Plan On Page SEO with every page as Ranking of pages depend on page factors more than domain level effect.
a. Having an outdated website that is neither mobile responsive nor updated with content and neither has any proper SEO implemented is a danger. You must correct it.
b. Stop sourcing pirated images or videos.
c. Never use copy paste content.
d. Never go with black hat SEO technique, they can destroy your website forever.
a. Implement proper SEO.
b. Apply copyright free image and video. You can use Creative Commons content to stay out of any problem.
c. Input good content.
d. Employ best practices for Social Media Optimization.
e. Don’t inflate rating, like or any other such thing manually.
a. Content marketing method must have a proper plan to respond to your readers.
b. Build more and more area’s of interest and write on them.
c. Write regularly for your site and post regular videos on your youtube channel.
d. Write for you infamous content platforms such as Quora, medium, LinkedIn pulse.
e. Build engaging Info-Graphics that not only explain the subject but attract the readers across the world.
f. Allow and encourage your readers to read and share your content.
a. Website’s don’t get the ranking because of lack in implementing proper site structure to standard SEO.
b. The unresponsive site is a reason.
c. The unresponsive and old pattern of content can not help.
d. Lack of regular work or update also leaves your site low in the ranking.
e. SEO management companies, working with Black Hat SEO if work on your site will harm the site as Google know and track such people. Here even if you did nothing wrong, your site would be penalised.
a. Mainly because of lack of update in content to other features.
b. Lack of regular social media interaction.
c. Overconfidence and mismanagement of SEO policy.
d. Bad to Black Hat SEO operators work on your site.
e. No to very less content marketing plan, giving it no importance.
7. Where Web admins become overconfident and leave work on SEO?
a. The main reason behind losing rank is web admins leaving the work on SEO, thinking it’s just setting up the Header SEO of pages and not a regular input of work. It harms the sites like toxic effect.
b. Web admins also don’t keep track of adverse or toxic link flow towards the site; this also hurts the site.
a. The reason is same as given above, less importance given to white hat SEO to regular work on the site.
b. Less priority is given to proper content marketing of the site.
c. Wrong website structure with no responsive structure.
d. Evil plan to implement SEO for on page and off the page.
a. Lack of knowledge in website management team to update and rank it at the very first place. If they would have it then hiring an SEO to regular content marketing plans are implemented and site get’s ranking.
b. Also here sometimes black start work from the beginning as SEO sourced from the unknown online site with less credibility hurt site’s long-term goal of achieving search engine ranking.
a. Social media posting like survey, event, offer, Live video, text post, image, video anything.
b. Regular content marketing on site and off the main site.
c. Use of sites like Quora, Medium, Linkedin Pulse.
d. Using Youtube is important.
11. When SEO of a domain don’t work for long what you should do?
When it don’t work for long, you can either leave the website’s domain and work on a new site or continue, re-evaluate and re-implement the SEO to achieve the expected ranking. Check with these few tricks:
a. Check the domain in the archive.org and check it’s standing in a domain analytics. If you see domain purchased long back and used for any other item or purpose or reason and now you are using it for some other cause, the first thing to check:
I) Collect all pointing backlinks to the site.
II) Remove all backlinks to the site using Link Disavow tool of Google.
III) Build a strong social media standing and rebrand the site with your hashtags.
IV) Improve as many as possible content in your site.
V) If you see no change in the site’s behaviour in 6 months even after spending hundreds of hours of work, I think leaving such a domain is the best idea. I can assure you this will not repeat with every site. But try to buy the domain that is not purchased before for your site.
12. Is it a good idea to buy a new domain and work on it which has keyword’s in it?
Google’s EMD(Exact Matching Domain) Update affected many websites who use a keyword in the domain, but it’s easy to stay out of any such upgrade’s effect. The primary reason, if you keep and maintain all possible SEO features of the site according to the Google’s policy, then it will never impact your site. So, if you have to keep a keyword in website’s domain name, yes you can but try to stay away from any such thing by just having a website name that doesn’t have any keyword.
13. Working on an old domain is a right or wrong idea?
It’s best to buy a new domain name that is never purchased and work on it if you still want to buy an old domain, get this information:
I) Why is the current owner leaving the site?
II) Does Google ban the domain?
III) Are the DA and PA very low for the domain name?
IV) Do you see lots of bad links pointing the site?
If all above parameters come right, don’t buy.
14. Do https and other enhancements of Security features help in ranking?
No huge impact but yes you join an exclusive class of 1% website which has this feature. But this is no guarantee to rank it in search engines.
15. How far a Blog helps your site?
A blog is a place where you update the content and build more subscriber or readers for your site. If you don’t have any such place, you will lose the momentum on the site, and it can be very harmful to the site. As search engines depend on how much updating you are doing on your site, so ranking maintained and your competitive edge holds high. It proves Blogs are critical for any website.
16. Does Schema impact ranking today’s sites?
Yes, Schema is critical to help and push your local business ranking to web ranking. It’s an indicator of how many people like your content and how many dislike. It helps Search Engines to show to its users what is more important and what is less.
17. Does increasing Local Citation and Trust Flow help any website in SEO?
For local businesses, it’s mandatory, for global companies who don’t have any local presence possibly it’s not needed. But think in real terms which business don’t have any local presence, somewhere or other they have it. So local citation is very helpful in improving Google, and other search engines localised rank. Now trust flow grows by increasing natural organic traffic, it’s an indicator of positive health and improving site’s condition, you must try to increase trust flow as far as possible.
18. How much is it important to increase Alexa Rank or should one focus more on Domain Authority?
If you think more traffic builds Alexa rank so you will buy and manipulate the Alexa Rank then forget, your site may get banned. If you are increasing Alexa rank just from organic traffic and to increase it further writing more and more meaningful content or to input features that are growing traffic yes Alexa rank is an indicator of rising power or ranking. The gist we learn from it is that Alexa rank does not showcase SEO factor but DA and PA indicate the SEO. Domain Authority and Page Authority grows when you work on On Page SEO to Off Page SEO, other than that it will never increase pointing to the fact that DA and PA are better SEO indicator than Alexa rank.
19. How should one plan for the SEO from the day one, whether it is with an agency or in-house?
First finding, understanding and knowing the company you need to do the following:
a. Check existing credentials, projects and clients of the SEO agency.
b. Talk to them to understand whether they are genuine or fake.
c. How they report and what are report they have sent to their clients ask many of them. It will give you good scope to understand what they do.
d. What they feel about content marketing ask them.
e. What they do for link building ask them.
f. On any hint of black hat work don’t hire the company.
g. Use White Hat SEO that can help your site rank and grow. Never go with the Black hat.
20. How can you know which keyword to work and which keyword to rank?
To know and understand which keywords to know and optimise the best technique is to hire the best digital marketing company in Kolkata and use their technology to the knowledge to understand the best keywords for you.
Businesses do an audit of their account to know where they stand. As an online business person, it’s paramount that you undertake an SEO audit so that you can know how healthy your website is in the eyes of search engines. When you do an audit you will also be able to know the necessary steps that you need to take to make your site more search engine friendly. To have an easy time auditing your site you need to focus on specific areas of your site. These areas include:
Not all pages on your site are indexed by search engines. When pages aren’t indexed it means that they can’t appear in the search results thus no one can see them. This is disastrous to your business. To know the indexed pages you should head to the Google search bar and enter your domain then click on search. When you do this you will see all the pages that the search engine has already indexed.
If you want more details about your pages you can use tools such as Screaming frog and Scrutiny5. These tools will let you know the page factors that are preventing your site to rank high, the presence of duplicate information on the pages, and any other nitty-gritty things that you might be required to know.
If you have been around SEO for long enough you know that there are many on-page factors that determine the ranking of a site. To know the status of your site you should take your time to go through each of the factors:
Content: As you know content is king online. You should check the quality and uniqueness of the content on your site. The cool thing is that there are many tools such as SEO browser and Browser that you can use to easily find out the condition of your content. If there is any duplicate content you should remove or de-index the pages carrying the content.
When it comes to the length of the content, there is no hard and fast rule on how long it should be but search engines and people have been shown to have the affinity for long content. Professionals recommend that you ensure that your content is no less than 300 words.
You should also check whether your content has targeted keyword. For maximum SEO benefits, the keywords should appear in the first few paragraphs of your work. Also, confirm if the keywords are stuffed. If there are more keywords than they should be there, remove them to prevent your work being cited as spammy.
While you will be creating content in order to rank high, you shouldn’t write for search engines—you should write for people. You should find out whether the content is easy to read to all the people.
Links: Links are important for search engines and users. There are two types of links that you should have on your site: in and out links. In links are those that link to other pages on your site while out links are those that link to other sites. You should analyze them and ensure that they are linking to relevant sites and pages. For in links, ensure that the pages that you want to rank better have many links. For out links, ensure that they are linking to reputable high-quality sites. One of the major problems with links is getting broken. If any of your links have broken you should fix it immediately.
Images: Images make it easy for people to go through your content. They have also been found to have great influence on the speed of pages. You should check the images and ensure that they are properly optimized. This means that the filenames should be as descriptive as much as possible. They also should have the ALT tag. To increase the site speed, compress them as much as possible.
The structure of the site: Google and other search engines put a lot of weight on user experience. To give your users the best experience, have a properly designed website. One of the things that you should do is to ensure that your site is mobile friendly. Mobile friendliness is a ranking factor thus when you make your site mobile friendly you not only give your mobile users a great experience, you also have a higher ranking. All you need to do is give your site a responsive design.
Off-site factors are the factors that you don’t have control over but they have a great effect on your site. They include:
Backlinks: Backlinks are like recommendations. When you have a link from a reputable site, it means that you are trustworthy and this makes search engines give you a higher ranking. While the links are great, they can hurt you especially if you are having plenty of them from low-quality sites. You should analyze your backlink profile and find out the number of links that you have with high-quality and low-quality sites. You should also determine the percentage of do-followed and no-followed links.
The anchor text is also an important factor to consider. To prevent search engines from flagging the links from these anchor texts as unnatural ensure that the backlinks don’t use the same exact match anchor text.
A good SEO audit should not only help you identify the areas that need improvement, it also should include information on how to make the improvements thus making your site better. To make your work easy you should use audit tools. As rule of thumb, use reputable tools from reputable companies. After auditing your site, make the necessary adjustments. There is no point of doing an SEO audit for the sake of it.
Search engine optimization or SEO as its popularly known is the process of improving the visibility of your site on the organic search engine results. You do this by incorporating search engine friendly elements into your site. These elements include: right keywords, right content, and links.
Types of SEO
There are two main types of SEO: black hat and white hat SEO. Black hat SEO is a type of SEO that seeks to exploit the weaknesses in the search engine algorithms in order to obtain high rankings of a site. Some of the black hat techniques include: keyword stuffing, hidden links, cloaking, link spam and hidden text. While you will get a high ranking fast using the technique, the rankings are short-lived as the algorithms catch up with you eventually thus demoting your site. In some cases, your site can be penalized thus it doesn’t appear anywhere in the search results.
White hat SEO, on the other hand, makes use of techniques and methods that don’t go against Google guidelines. White hat techniques include: website HTML optimization, proper link acquisition campaigns, high-quality content, manual research, and outreach. For you to rank high with this type of SEO you need to be patient as the ranking process is gradual; however, when you reach the top, you remain there. Since you aren’t violating any of the search engine guidelines, you don’t have to worry about your site getting penalized.
Categories of SEO
There are two main categories of SEO: On-page and off-page SEO. On-page SEO is concerned with the ranking factors that are determined by directly looking at the site that you are optimizing. These factors include: content, headline, and structure of the page. Off-page SEO, on the other hand, refers to the ranking factors that aren’t exclusively in your hands—the factors are dependent on other websites, blogs, and social media networks. They include social shares, backlinks and a host of many others.
On page SEO
For you to properly optimize your site’s page you need to consider many factors. They include:
Content: In 1996 Bill gates stated that content is king and this holds true up to date. The information that you publish on your site greatly affects your ranking. As rule of thumb ensure that you publish high-quality content. One factor that makes content great is its length. Studies show that readers are more inclined to take serious and spend more time on long content than on shorter one. Long content has also been shown to be shared up to 2 times more than short content. For ideal results, ensure that your articles are at least 1,500 words.
Keywords: Another factor that you should consider is your use of keywords. While you should be writing for people, you should sprinkle in your target keywords for the search engines to know what your content is about. A few years ago you could rank high by simply stuffing your content with keywords but this is no longer the case. When you use a lot of keywords in your content, you risk your site getting penalized.
Search engines have over the years grown and they are now at a level where they are able to interpret the keywords that users are using to find your content. The search algorithms are not only looking at your keywords, they are also looking at the synonyms. When writing your content, you shouldn’t concentrate only on your exact target keyword—you should also consider the synonyms. You should mention the keywords naturally in your content so that your readers read flawlessly.
HTML: Hypertext Markup Language is a programming language that is used by almost every site. The cool thing is that you don’t need to be a master at it in order to run your online business or rank high in the search results. You only need to have a basic understanding of it and you are good to go. The HTML aspects of your site that you need to know about include: title tags, meta description, schema, and subheads.
The structure of your site: How your site looks not only has a great impact on how users interact with it, it also greatly affects its rank. To be on the safe side you should ensure that your site loads fast, is easy to crawl, and mobile friendly.
As mentioned, off-page SEO refers to the factors that are outside your control. One of the most important factors is the links that you get from other sites. Links are like endorsements and when you are endorsed by a reputable brand, you have high chances of ranking high in search results. There are many ways of getting backlinks: you can ask industry leaders to link to you or write blog posts. Regardless of the method that you use, only concentrate on quality and not quantity. This calls for you to concentrate on getting your links from high-quality sites.
This is what you need to know about search engine optimization. To be safe you should avoid techniques that might put you in trouble with Google and other search engines. This calls for you to concentrate on white hat SEO techniques. This includes: creating great content, build your site authority and create great user experience. You should avoid keyword stuffing, purchasing links, and other black hat SEO tricks.
While social media networks: Facebook, twitter, LinkedIn and others don’t have direct SEO value to your site, they are very powerful when it comes to brand creation and building of customer relationships. To make your content easy on the social media sites you should optimize it. The process is called Social Media Optimization (SMO).
There are many ways of going about it. Two of the most effective ways are using hashtags and using your target keyword when sharing your content. For example, if you want people to find your content when looking for information on SEO company in Kolkata, you should include the keyword when sharing a link to your content.
Search Engine Optimization is a technique of optimizing a website in Google, Bing and other search engines. A lot of change was seen in this area in last One decade. The major changes were bought by the rapid change in search also of Google. SEO or Search Engine Optimization in large explains about the quality you are giving to the web. If you have a sound and quality website with all it’s features starting from its fast loading time to proper header setup to highly optimized content structure it should not be a problem to bring your website among top referring website’s in Google. With that, you also need to watch out for the quality you are building on the web which is pointing your website. As quality on both On Page and Off page part grows it becomes easy for Search Engine’s to identify the real and quality website’s to bring them in front.
Here we will see what could be the major reasons and contributor to rank website :
1. Keyword Research :
Finalizing on the final list of Keywords: It is considered to be one of the toughest areas in the primary marketing of your business. If you know the keywords through which your client will find you in search engine then you will understand the first barrier was crossed in SEO. To do this you will need to talk to your clients, think and brainstorm on the subject yourself and look for your competitor’s presence across search engines. If you have a business of teaching then you will like to increase your presence in the related keywords and subject matters as well. Like that if you a restaurant you can focus on what type of food you offer Indian, Chinese or Continental. It will be like ” Chinese food restaurant in Kolkata”.
While searching for keywords we must keep in mind we have 2 types keywords. One is small called generic keywords and the other is a bit longer called long tail keywords. These type of keywords will define the reason and target of your business. If the business is operating locally in a city based or area based business you can take a “long tail” keyword But if you are a national food chain providing exclusive eating experience across the country it becomes a necessity to bring your website in generic keywords as well.
2. Keyword Analysis with Google Ad words Tool or Other tools :
We now have a brief understanding of our target keywords and listed few from the target as well. But we don’t have the data reflecting the keywords strength. It is another important part which we need to study through different keyword analysis tools. Google and Bing provide us the free tool to understand keywords strength and with them, there are other major software’s which gives detail scope to study keywords on many parameters. Different keyword analysis tools we have are like these :
a. Google Adwords Tool
b. Bing Ads Tool
c. Wordstream Paid Tool
d. Wordtracker Paid Tool
e. Moz SEO Tool Paid Tool
h. WEB CEO SEO Analysis Software Paid Tool
i. IBP SEO Software Paid Tool
And many others are available. You may choose according to your budget and preference.
3. Filter the keywords on their strength and competition :
When you search the keywords in above research tools, they come up with a detail explanation of their average monthly search, competition, cost of PPC add. If you do a comparative search analysis between two set of periods like between April 2014 to April 2015 and April 2015 to April 2016 you will see the changes in the search pattern. Whether the keywords are growing in search volume or decreasing it shows the same. Above all, it reflects the percentage of change in all other related keywords as well. This data will help you to differentiate and target the existing keywords and add on an existing set of keywords to optimize in the larger area. Resulting in a broad presence across different keywords will result in more quality traffic and better conversion.
This data can be further studied with more related information from the paid SEO Tools. They give you KEI (Keyword Effectiveness Index report, competitors presence in all keywords and few other extended information as the requirement fits). This information ultimately helps a company form a marketing strategy and start work on SEO for the final set of agreed and selected keywords.
4. Keyword stuffing and balanced use of keywords on your website with the need of unique title :
IN earlier days web admins used to write article’s with a huge presence of the keyword across title, description, keyword in the header portion and relating to that a stuffing of keyword data was done in body article as well. While images are also not left and attached heavily to keywords based terms. This way of optimization used to work very well till search engines could be fooled on deceptive data. But as the search engines are growing to be more intelligent all the fooling techniques has gone out of trend. For this reason, the keyword stuffing is now considered to be a dangerous trick which might get your site removed from search visibility at all.
Although Yahoo and Bing still consider keywords laden domain to be important and connected entity Google has discounted to give you any benefit of keyword manipulation in any way. But you will not be penalized if you mention names of city or item in your article in a reasonably proper way like in this article we have done the same.
So, If you are thinking what is the current trend of placing keywords and using them on a website or a webpage? It’s nothing but the balanced use of referring keywords not more than 2-5% of the words you have in your article body. And keywords stuffing in title, description and meta keywords is a matter of the past, you will gain very very less benefit from this short-term technique. In the longer run, you will need to improve the internal quality of your website with many quality articles explaining the matter properly and helping others know about that and work on that.
If you are denying the importance of a well written and well phrased article then you are denying yourself the expected search optimization you can have. Never buy the methods which give you short term result in SEO always go with the long-term and targeted work to build more quality of your website. This helps your website to gain more visibility and increased traffic. Quality traffic and widespread availability of many keywords is the main secret to getting more and quality leads. Few more things we need to do as follows :
a. Set up a reasonable title without keyword stuffing but with keyword presence. Provide your brand name in the title, or provide the reason of the page. This helps search engine’s to co-relate your page properly in search results. It should not cross 65 characters.
b. Set up a description which really speaks about your work than just stuffs keyword. That is the real and main way to explain others what you do helping search engines to place you properly. IT should not cross 165 characters.
c. A virtual search engine view of your title and description can be checked by many available free tools to get an understanding of what you should do.
5. Website structure with proper navigation and implementation of Breadcrumb (navigation) :
a. Your website should be easy to navigate.
b. URL’s structuring: Url’s should look like the following URLs without any asterics or underscore. As unclear urls don’t help the visitor to navigate the website or even remember the place it has visited.
c. Add “breadcrumb navigation” to help visitors to identify the trail of the urls to reach the page and even remember the same if he want to return. Breadcrumb helps search engine’s to show a proper guide to reach the page even in search results. This makes it easy for all to get through the contents available.
6. Sitemap and robots.txt need of them in an age of e-commerce :
We have reached a time when search engines are brilliant in finding related data. Although still not that perfect as it should be, it is working towards the same line. With our years of working experience what we have seen is the listing or removing of website and its url’s depend a lot on its sitemap.xml and robots.txt file. Its not important how you write them it’s important what you write in them.
robots.txt is the file considered to be first file google crawlers look’s for in a website and find’s for guidance as to what need to be crawled in a website. So, guiding to the sitemap of a site and restricting access to many urls which are not needed any more helps the crawlers update search engine’s database about the site’s current condition.
sitemap.xml guides the crawlers to all available url’s of the site. And helps in listing them in search engine. Although for e-commerce website’s we have seen a different trend. Now a day’s search engines are getting so much power that it can read new URL without having it on sitemap file.
7. Risks of SEO Tricks and Keyword Manipulation through stuffing and other techniques :
If you are planning to stuff your title, description or article with keywords or keyword laden anchor text based url’s pointing to your website just forgets it. As discussed before it is the most harmful way in current age of SEO. You can be easily penalised for manipulating the search result if you do any such thing. But it doesn’t guarantee the same as well. It depend’s on how much you are doing the same. A balanced presence of keyword is also needed to help search engines to understand what your site is about. So, what you must not do :
a. Adding keyword laden anchor text highlight a particular term to get preference in search engines.
b. Adding keywords invisible to the user. If define’s the presence of the keyword in your page but users can not see the same while reading the article. But as search engine crawlers goes through the source code of a site it can see it.
c. Don’t use unrelated keywords on your page that changes the focus and don’t help in the process of optimization.
Content Marketing is the main part of SEO :
While writing for your website remember the content would be read by your readers, not the search engines. So, don’t think what search engines will get from your content but focus on what you can provide your readers. If you do so in all of your articles it won’t be long when you will also get quality search visibility. As a well written and properly explained article always encourages readers to return to your site and refer it to others as well. And helps search engines to understand user interaction and content quality to give you your desired place among the ranked urls. If you think the content is not important then it is a big mistake and that can cause long-term harm to your website.
I always prefer to work on a site’s long-term content strategy than short-term keyword stuffing. A long-term content strategy builds quality for your website with many articles with correct structure of writing, structure, and placement of words. This helps the user to understand and refer the subject properly.
Few guidelines you would like to keep in mind while writing :
a. Be objective and honest in writing a content which is balanced from every angle. So the user can return to refer your same article and also read others while suggesting it to users as well.
b. Use Facts to explain a product like users review, recommendations, and other useful information.
c. Increase user’s interaction with the content by encouraging them to comment and embed your article in their site or share in social media.
9. Responsive website and mobile-friendly architecture
10. Link Building the secrets and Strategy :
Now coming to the main part of SEO I would talk about 3 main sections which build connection to a webpage or a website, they are :
a. Inbound link to a website: These are links that come from other site’s which can be from following the variation of websites :
i) Press Release Website, here you will get press release syndication sites which work to spread your content to many other connected PR sites and normal PR sites where you may submit the press release direct. These need to be written on a third person basis with proper follow up of the guidelines to write a press release otherwise releases don’t get published in most of the PR sites. While submitting content we can provide backlink through mentioning of our website in contact information with an address to build citation to our Google Local Listing as well.
ii) Article Submission Directory, where you will submit an article on a particular niche which needs to be accepted by the directory admin as well.
iii) .org or .gov sites through content submission or link sharing.
iv) web 2.0 site through content submission.
v) Infographics or image submission also helps in building backlinks which are considered good if not misused.
vi) The video-based content connection also helps you to build backlink from high high-quality video hosting website’s.
vii) Now a day’s Audio Search Optimization is also in trend so if you can build a audio file of the article that you are writing it can be shared in many podcasting sites building a connection to your article.
Beware of purchasing link or working with link building software which does nothing but building spam links to your site assuring you of a blacklisting by Google.
11. Building Website’s Authority and Page Authority :
Building website and Webpage’s individual authority by building a high-quality connection from high authority sites makes your site more reliable. You can do this by building connections from other high-quality sites and submitting the same in social media, social media site’s users to have high quality.
12. Guest Blog Posting works as the major source of gaining quality backlinks to your site as other methods of comment posting and tricky techniques are now obsolete due to heavy google penalties on those.
You need to understand that content is the king in today’s world and if you can write and build quality across your own website and around your website then there will be no other way to stop you from achieving the top ranking in search engine. As the search engines are growing more and more intelligent regular posting of content even in one particular high-quality site won’t also yield any proper result. Refer to this page where you can see top guest blog posting website we use to post content. You can build your own set of sites.
To build a set of guest blogging website the things you need to do are :